Olay Total Effects Anniversary Visual.

This visual was initially created as part of the 10th Year Anniversary celebrations EDM of Olay Total Effects. Concepting began by taking cues from the product. Gold, black, cream, were combined with sweeping curves and bokeh light effects (subtly hinting celebratory candles). Overall it was important to reflect the withstanding elegance of the brand. The client liked the final design so much that it was additionally adapted into an outdoor print ad.

CLIENT: Olay Australia

WORK DONE: Art Direction, Digital Design.