Olay Total Effects “Anniversary” EDM

This eDM was created as part of the 10th Year Anniversary celebrations of Olay Total Effects. With no initial key visual, concepting began by taking cues from the product. Gold, black, cream, were combined with sweeping curves and bokeh light effects (subtly hinting celebratory candles). Overall it was important to reflect the withstanding elegance of the brand. The client liked the final design so much that it was chosen to be the key visual for the campaign, being adapted into an outdoor print ad.