Huawei “Selfies Anonymous” Competition

A Huawei Australia campaign website promoting the “Selfies Anonymous” campaign. Participants would upload selfies each week, view a gallery of the entrants, vote on which selfie they think was the best, and view each week’s winners. The visuals leveraged a similar style to the extruded text used to promote Huawei within Australia, while the palette was kept muted to act as a backdrop, hero-ing the vibrant selfies.