Huawei Australia Launch Animations

As part of Huawei’s Australian launch, these banners were created to compliment a national campaign. Elements had to be painstakingly redrawn in vector to match the print material (shading, shadows, bevels, reflections, highlights etc.) in order to be animated while staying within media restrictions (each below 200kb in filesize). This made creating these as much a challenge as a pleasure, imbuing each animation with specific personalities traits, reflecting the playfulness of their individual copy and elements.