Without any prior key visual, the brief was to create an EDM promoting HP’s washable keyboard within Australia/ New Zealand. After some experimentation, the idea of distressed germs being repelled by a wet water-resistant keyboard was chosen. Selecting one of HP’s approved campaign fonts which exuded the grimy feel we were after, I set about illustrating several germ characters in a complimentary style, utilising colours from HP’s palette. The final design was well received, and it was decided that it would be use to promote the keyboard not just within Australia/ New Zealand, but throughout the North American market as well.
