Head & Shoulders Troy Campaign.

This was a competition which leveraged NFL player Troy Polamalu, and his signature long thick hair. People would enter by creating their own video ad as Troy, showing off their luscious, thick Troy Polamalu-esque hair. The winner being picked and announced at the end of the campaign.

CLIENT: Head & Shoulders Australia

WORK DONE: Art Direction, UI Design, Motion Design, Video Editing, Digital Design.