Disney Channel Australia needed a key visual for their “Casting Call” competition. This was an Australian and New Zealand wide search for young new talent to appear on their shows/channel. Initially tasked with concepting, the client ultimately decided they like the work so much it would be use as the final visual. The image leverages a lot of Hollywood/movie imagery, including the sign-type, lights, with hints of a stage. In keeping with the channel’s brand, the concept was kept vibrant, sparkles alluding to the idea of “movie magic”, as well as being a call-back to Disney’s recognisable Tinkerbell fairy-dust.
