Atkins Website & Buddy Program

Atkins needed a redesign for their website. Leveraging the curve from their tape-measure design element, we created several highlighted sections. Light and fun imagery was selected, along with a simple and clean motif while still conveying a sense of levity and fun.

For the “Buddy” program similar elements were used, combined with a bespoke logo which incorporated the Atkins’ type. This would allow users to sign-up with a friend to gain access to tools and community building features. As part of this program, a website, EDM, and banner ad campaign were designed.