American Express Essentials Campaign.

American Express Australia needed a campaign to raise awareness of its Essential credit card. This included messaging that explained the card’s points program, as well as other benefits and offers available to potential cardholders. A multi-channel campaign was designed, including a webpage with a savings calculator, an EDM offering bonuses for signing up, a banner campaign to raise awareness across the web and drive traffic to the site, out-of-home video ads, as well as static outdoor billboards.

CLIENT: American Express Australia

WORK DONE: UI Design, Motion Graphics, Digital Design.